Identify, analyze, and interpret trends or patterns in complex datasets to develop a thorough understanding of AirAsia Reward’s products, users, and acquisition channels
Help execute projects to drive insights that lead to customer growth and help improve conversion funnel
Work closely with cross functional stakeholders to anticipate analytics needs and to quantify the impact of existing features, future product changes, and marketing campaigns
Build custom dashboards to make key performance indicators and insights available to the relevant business units
Monitor, optimize, and report on marketing and growth metrics and A/B test results
Effectively present and communicate analysis & recommendations to assist in driving business decisions
Requirements and Qualifications:
BS/MS/PhD in a Business, IT, Mathematics, Science or Engineering discipline
3 to 5 years relevant experience beyond first degree
Strong SQL skills for data analytics and a good understanding of statistics
Good working knowledge of productivity tools such as Google Suite, Git, Jira, Confluence
Ability to translate business requirements into non-technical, layman terms
Able to operate under pressure and change
Ability to manage, develop and improve internal processes projects through redesigning, automation, and optimization
Adeptly present trends and opportunities for growth through analysis of complex data sets to stakeholders of various seniority, adapting your presentation material to suit the relevant audience
Willing to collaborate and work across functional and multidisciplinary teams in a dynamic environment to develop an understanding of evolving/agile business needs
Openness to experimenting with new techniques and new ways of working
High adherence to Data Governance as data auditor for reports/dashboards, analytics and insights
Frequent training of end users on new reports and dashboards
Applicants with experience using Google Cloud Platform are highly favored
